Souq is a luminous floral perfume, mixing sacred oils to a form a heady and intoxicating scent. Notes of rose, jasmine, musk and sandalwood have long been revered for their grounding, cooling and calming properties. A Tridoshic blend, Souq is formulated in a base of organic jojoba and traditional Ayurvedic herbs.
Ayu scents are hand-blended in a base of the finest ingredients, including:
Jojoba Oil, Simmondsia Chinensis – A luxurious carrier oil that deeply moisturizes the skin and helps to retain a scent naturally over time.
Wheatgerm Oil, Triticum Vulgare — A natural fixative that is rich in natural vitamins A, B and D.
Ashwagandha, Withania Somnifera – A revered Ayurvedic herb with restorative qualities, encouraging clarity and overall wellness.
Amla, Phyllanthus Emblic – A balancing and fortifying Ayurvedic herb that also has powerful rejuvenating properties.
Sandalwood, Santalum Spicatum – The owner of grounding and cooling properties, Sandalwood is a precious and revered ancient oil.
Inspired by the study of the revered Vedic scripts, Ayu was born from a belief that intention imbues the soul of a scent. Sourced globally and hand blended locally, Ayu's scented oils are made and measured with the ancient art of perfume, combined with the knowledge of balancing the mind, body and spirit.